2017-18 Unit Plan
Communication Studies

Mission Statement

MISSION STATEMENT
The Butte College Communication Studies program offers lower division courses designed to culminate in AA degrees and/or Certificates that are transferable to four-year colleges and universities. The courses are structured to develop personal growth, professional communication, and critical thinking abilities with the objective of enhancing intercultural, interpersonal and public communication skills.


Program Description

ABOUT THE PROGRAM: The Communication Studies program at Butte College prepares students for transfer to a baccalaureate major in Communication Studies. In addition, this program offers vital communication skills that are in demand by virtually every company and organization. Students with a degree in Communication Studies are prepared to succeed in numerous professions; in fact, many studies cite "effective communication" as the number one skill in demand in today's workplace. Students majoring in Communication Studies explore communication theories and skills needed in our complex world. These include: oral and written communication, critical thinking, interpersonal communication, gender and communication, intercultural communication and sensitivity, and effective group interaction, among others. We offer two degree options.

AA Degree in Communication Studies
The Associate in Arts (AA) in Communication Studies degree is intended for students who plan to earn an AA degree in Communication Studies in support of career or other academic endeavors or who plan to specifically transfer to CSU, Chico.

AA-T Degree in Communication Studies
The Associate in Arts in Communication Studies for Transfer is intended for students who plan to complete a bachelor's degree in Communication Studies or similar major at a CSU campus. 
	(This section adapted from BC 2012-13 Catalog)

The Communication Studies program fulfills the Butte College Mission in four distinct ways:

1. We provide our students with vital communication skills needed for today’s workplace.
2. We provide our students with required courses for lower division general education and transfer.
3. We provide our students with courses that lead to the achievement of degrees and certificates for our program, and in support of other Butte College programs.
4. We provide our students with courses that support student learning beyond the traditional classroom.

It's clear to see how our unique and varied Program Learning Outcomes offer students engaging and meaningful academic, career and life-long learning opportunities.

Program Learning Outcomes (PLO's)

As a result of an AA or AA-T degree in Communication Studies, the student will be able to:
1. Demonstrate skills to connect, work, and play well with others.
2. Communicate ethically, responsibly, and effectively as local, national and global citizens.
3. Research, organize, and create messages using appropriate resources.
4. Effectively present formal and informal communication to a variety of audiences in multiple contexts.
5. Demonstrate critical thinking skills. 


Accountability for Previously Funded Items


Accountability Item 1

Communication Studies Instructor


Amount: 105651.00
Used For Intended Purpose: Yes
Benefit


Student Learning/Administrative Unit Outcomes

SLO Brief Reflections Analysis – Fall 2016

Process: Faculty names were removed from the comments for each class. The brief reflections were analyzed by course in order to discover any interesting patterns or concerns. Suggestions for addressing issues are then provided.

Course

Observations/Patterns/Themes

Reflections/Suggestions

CMST 10: Interpersonal Communication

(Face to face)

- Attendance is the key to success in this class.

 

Instructors could include more smaller/lower points assessments related to attendance to encourage students to attend.

 

CMST 10: Interpersonal Communication

(Online)

- SLO A was met in the online classes, but one class had a higher attrition rate.

Instructors need to research new ways to increase retention of students in online classes.

CMST 12: Forensics

 

- Students are competing well in all events, but with the variety of events (13), it is difficult for one instructor to facilitate learning to get competitors to a higher caliber of competition (e.g. from novice to open).

Proficiency assessments need to be increased and institutionalized for the various events; an assistant coach would help with this endeavor.

 

CMST 13: Gender and Communication

- Students are successfully meeting SLO E.

- The course requires a lot of writing and dashboard students struggle with it.

- Three of the four classes had positive reflections (re: meeting SLOs).

Instructors need to collectively reflect on how to help those students who don’t have basic writing skills to be successful in the course.

CMST 14: Argumentation and Debate

- Overwhelming majority of reflections indicate that SLOs were met in class sections.

- Area of concern = rubrics for assessing live debates.

- Instructors may hold a FLEX session to work together on sharing/creating/refining rubrics (and other aspects of the course).

CMST 2: Public Speaking

- 13/23 reflections described struggles assessing or achieving competency in some SLOs.

- Area of concern = persuasive speaking and critical thinking.

- GIFTS (Great ideas for teaching speech) will be included in each monthly department meeting; one area of focus will be persuasion and critical thinking.

- Instructors will share ideas!

CMST 4: Small Group Communication

- 12/17 reflections positively described successfully reaching SLOs.

- Areas of concern = rubrics for presentations, individual accountability vs. group scores/grades, organizing presentations, and measuring effective listening.

- GIFTS (Great ideas for teaching speech) will be included in each monthly department meeting; one area of focus will be Small Group Communication activities and teaching strategies.

- Instructors will share ideas!

CMST 6: Oral Interpretation

- Both sections reported positive outcomes for SLOs.

- Students who achieved high scores on performance-based assignments tended to do better in the class.

 

- More collaboration between instructors (e.g. sharing assignments) may help to standardize the course materials and expectations.

CMST 9: Intercultural Communication

- Students successfully met the SLO that focuses on identifying barriers to intercultural communication.

- Area of concern = Many assignments relate to multiple SLOs, making it difficult to reflect on individual SLOs.

- More collaboration between instructors (e.g. sharing assignments) may help to standardize the course materials and expectations.

*FINAL ANALYSIS NOTE: It is difficult to analyze these class SLO reflections when each focuses on different SLOs (or are generically written). It may be more useful (and yield more significant results for implementation of new ideas, etc.) if for each course, ONE student learning outcome is chosen as the focus of that semester’s reflections (e.g. CMST 2: Public Speaking, SLO A, “Organize a variety of public presentations using informative and persuasive organizational patterns.”). Faculty would then decide on a specific assignment (e.g. Persuasive speeches) with which to analyze and write about in their “SLO brief reflections.” Therefore, when analyzing them collectively, we will be comparing apples to apples, rather than apples to oranges or lemons or grapes. 


Standards/Goals for Student Achievement (OSLED Departments)

Indicator

Source

College

Program

2014-2015

Standard

Six Year Goal

Fall 2011

Fall 2012

Fall 2013

Fall 2014

Fall 2015

Standard

Six Year Goal

Access

 

 

 

 

 

 

 

 

 

 

 

-          Unduplicated Headcount

PDR

12,691

 

 

1,457

1,462

1,483

1,447

1,416

 

 

Course Success

 

 

 

 

 

 

 

 

 

 

 

-          Overall

PDR

70.6%

70.0%

73.0%

 

 

 

 

 

 

 

-          Transfer/GE

PDR

71.7%

 

73.0%

80.4%

78.5%

77.9%

75.0%

73.3%

70.0%

75.0%

-          CTE

PDR

75.3%

 

77.0%

 

 

 

 

 

 

 

-          Basic Skills

PDR

51.7%

 

55.0%

 

 

 

 

 

 

 

-          Distance Ed (all)

PDR

62.6%

 

64.0%

 

 

 

 

 

 

 

Persistence (Focused).  Note:  The Persistence (Focused) that is included in the PDR is a different indicator than the three-primary term persistence indicator, from the State Student Success Scorecard that is used to measure institutional persistence.  The Focused Persistence indicator measures the percentage of students that took a second course in a discipline within one year. There is no relationship between the college and program standards in this area.

PDR

71.8%

67.0%

75.0%

19.2%

21.5%

20.8%

24.4%

22.9%

20.0%

25.0%

(Three-Term) Scorecard

(Three-Term) Scorecard

(Three-Term) Scorecard

 

 

 

 

 

 

 

Degrees - annual

PDR

1,421

 

1,475

6

10

7

6

3

         3

5

Degrees - annual

PDR AA-T / AS-T

1,421

 

1,475

 

10

9

26

24

15

28

Certificate of Achievement (CA) - annual

PDR

814

 

475

 

 

 

 

 

 

 

Developmental Strand Completion

 

 

 

 

 

-          English

State

43.7%

 

45.0%

-          Math

State

33.8%

 

35.0%

-          ESL

State

42.9%

 

45.0%

Licensure Pass Rates

 

 

 

 

-          Registered Nursing

SC

 

 

 

-          Licensed Vocational Nursing

SC

 

 

 

-          Respiratory Therapy

SC

 

 

 

-          Paramedic

SC

 

 

 

-          Cosmetology

SC

 

 

 

-          Welding

SC

 

 

 

 

 

 

 

 

Job Placement Rates

PIV

 

 

 


  The CMST Department is in compliance with the standard. Success rates for this program have declined from around 80% to 73% over the past five years. This is driven by a decline in success rates for CMST-12 and Distance Education courses CMST-9, 10 and 13. This corresponds with an increase in online course offerings. The CMST Department is exploring best practices in increasing retention of online students (e.g. increasing instructor presence online, instructors will enroll in @One trainings). We will closely attend to retention data in these courses over the next five years to track success.  The CMST Program is now offering an AA-T and has seen degree production increase from 6 to 26 over the past five years. Promotional materials outlined in the Augmentation Request section will enable us to advertise our CMST major, pathway and career opportunities. We will also continue to host our annual "Talk Fest," and explore other events to increase our visibility on campus. The suggested five-year goal is based on a forward projection of the current trend.  Focused Persistence is now around 22.9%. This is the second highest rate in the past five years (from 19.2%). Students regulary report that they find value in the CMST curriculum and appreciate our faculty members' engaging teaching methods. Once they take one class, they are inspired to take more. In addition, we offer regular public sphere events that enhance students' engagement with our curriculm by demonstrating real world application (The Great Debate, Fireside Debates, etc.). Our promotional materials will help us continue to increase persistence. Since headcounts and enrollments in the program have not changed, course fill rates are often in excess of 100%, and there is an increase in students taking subsequent courses and earning degrees in CMST. We see signs of growth and therefore, our major course offerings need to be expanded. We need a new faculty hire, promotional materials, and other technology resources (as indicated in our Augmentation Requests) to help us meet the growing demand.  

Standards/Goals for Student Achievement (All Other Departments)

N/A


Strategic Direction

The CMST department is student-centered and continually pursues excellence in teaching and learning. As such, we support the college in meeting its Strategic Direction and priorities in many ways. Below are two specific examples.

“Enhances a Culture of Completion and Academic Achievement” through focusing on the Progress and Completion Model (1.a.1.):

As such, we were one of the first in the college to have an AA-T degree.

 

“Supporting Student, Faculty, and Staff Success” through Student Engagement (2.a.1.)

“Creating a culture of meaningful interactions with students” is the very definition of what the CMST department does so well.


Program Review

The only item funded from Validation Team Report recommendations was one FT faculty position. commendation one FT faculty position. Below are the listed recommendations with updates.

  1. The CMST department teaches performance-based courses that rely heavily on multimedia for the presentational aid component of public speeches.  As indicated in the CMST self-study, when technology fails or is compromised in any way, it adds significant stress to the already stressful student public speaking experience.  The Validation Team strongly recommends providing an infrastructure for continued and full-time media support for students and instructors in both “smart” and “traditional” classrooms. We recommend training faculty in the use of multimedia and mediated communication technology to support instruction, as well. We recommend only scheduling Communication Studies courses in “smart” classrooms in order to give both instructors and students the needed opportunities to model and practice the use of multi- media for varied speaking assignments. (Not funded; currently, seeking funding for technology support for assessment of student presentations – mini Ipads)
  2. The CMST Department is drastically underfunded.   Its current operating budget stands at $1,367 yearly, which is in stark contrast to allocations for other academic departments of similar size.   The department has concrete student-centered plans that more proportional funding would support.   These include the Great Debate and public sphere pedagogy, technology for student use and to demonstrate communication modes, conference opportunities and associate faculty training, as well as marketing efforts to publicize and grow the program.   The Validation Team emphasizes that the Forensics budget must be a separate consideration, since this is an activity along the lines of sports teams or the Honors Society.  Forensics should not be conflated with the department budget, unless the same applies to these other activities. (Not funded; still requesting an increase in department operating budget)
  3. The team recommends that the budget for the Forensic Team be increased to provide stipends for additional events coaches.   Because of safety concerns, the team recommends that Butte College provide a driver for the Forensic Team when they travel to tournaments.   The Validation Team appreciates that Administration has funded the Forensics Team on an ongoing basis and supports continuance of this ongoing status. (Not funded; still seeking ONE stipend for a Forensics assistant coach)
  4. The Validation Team believes that it is imperative to increase the size of the CMST Department by hiring two more full-time instructors.   The significant growth of the department and the increasing student demand for classes support the hiring to ensure the department’s ongoing success and ability to provide exemplary speech instruction.   We fully appreciate the current hiring of the full-time position for 2014-15; however, the impending retirements of two full-time department members, as well as the small pool of available, qualified associate instructors, further justify the hiring of additional full-time instructors.   The Validation Team also strongly supports the CMST Department’s recommendation to restore administrative staff to twelve-month contracts. (One instructor funded; seeking additional instructor to replace a faculty member who recently resigned)
  5. There is a need for classrooms that support the Communications Studies curriculum.   These rooms need to accommodate group activities with movable chairs and tables and must also accommodate individual and group presentations.   Not only instructor-friendly smart classrooms, but also student-friendly smart classrooms, are a necessity.   Locations of CMST classes need to have an overall better “central hub” to help with building a community among CMST major students.   This “hub” would also benefit the CMST faculty in strengthening their family unit. (Not accomplished; still seeking dedicated CMST classrooms)
  6. The team recommends that the CMST Department continue with your assessment efforts relative to SLO/PLO/GELO assessment.   Look for ways to increase faculty buy-in to the assessment process and associate faculty participation and training.   Develop and implement additional assessments (such as an ESTEAM Criteria and regarding students’ learning at CMST events). (Not funded; seeking iPads to use for assessment of presentation-related SLOs)
  7. The team recommends that CMST continue your efforts to schedule strategically, developing a consistent schedule (term-to-term in Fall vs. Spring).   Increase numbers of sections as appropriate to reduce bottlenecks impeding students’ goal attainment, allow adequate seats for students completing GE requirements and ensure access for CMST majors.   Offer classes in various modalities, increasing offerings at the Glenn Center and in the summer. (The department continues to work on strategic scheduling; having more dedicated classroom space would be helpful in this endeavor – see recommendation #5 above)
  8. The team recommends that the department continues to develop innovative and articulated curriculum, taught in various modes, including courses in Social Media, Speech for Spanish Speakers, a 1-unit elective for Overcoming Speech Anxiety and, most importantly, the courses now part of the AA-T degree. (The CMST department will be addressing these issues again with its next Curriculum Review)

 

 


Department Goals

The CMST department strives to promote and build our major program and to support student success. We seek to increase our number of majors, expand our course offerings, build our Forensics program and increase the pass rate in the GE oral communiation classes. In this way, we will support the college's efforts in establishing a clear pathway for our major, ultimately leading to transfer and career success. 


Future Development Strategies

Strategy 1 - Technology Needs

Having the ability to record presentations in many of the CMST courses (Public Speaking, Small Group Communication, Argumentation and Debate, Oral Interpretation, and Forensics) is imperative to student learning. These performance-based classes need updated technology to record speeches and presentations, upload the videos to the Internet, and allow students to access them online in order to reflect on their work. Therefore, the CMST department requests 10 mini iPad Air2.  

 

 


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Enhancing a Culture of Inclusiveness

Supporting Rationale
  • Seeing yourself as others see you is fundamental to achieving public speaking competency. Watching videos of their presentation is one of the best ways for students to gain insight into their speaking abilities, and is a common practice used at other colleges.
  • Video-recording speeches and the later viewing of those videos provide students with an opportunity for self-reflection on their work. It allows students to see what areas they are doing well in and identify what they need to improve. This reflection helps students make improvements in their speaking and achieve success.
  • iPads are the easiest, most efficient way we have found to record speeches and distribute the videos to students via a private YouTube channel.
  • Although many students do have access to phones that they can record their speeches on, our department identifies that there is still a significant need to provide this access for students who do not have smartphones. We have observed that the “digital divide” does, indeed, exist on our campus, and letting students know ahead of time that we have the ability to record their speeches for them avoids them having to “out” themselves in class as being someone who lacks a phone.  We do not want to disadvantage students without smartphones, so we need a way to allow them view/access their speeches.
  • In addition, even those students with smartphones often do not have enough memory, or lose their phone, or run out of battery power, etc., and this is not noted until right before they are about to speak.  We need reliable back-up recording technology for those situations.
  • Equally important is that the iPads allow us to record and store student speeches on a private YouTube channel for easy access to use for future assessment purposes (e.g. We will be able to chose random speeches and analyze them with a uniform rubric to assess whether or not the students are meeting particular SLOs associated with presentations.).
  • Currently, our department does not have enough iPads for all of our instructors or classrooms to have them. (Currently, we have 3 iPads. We request 10  more total; one for each full-time faculty, two for Main Campus classes, three for the Chico Center and 1 for the Glenn Center). 10 x $400 = $4000

Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 2 - Forensics Assistant Coach (Level III)

The capstone for our CMST degree is our Forensics course.  An assistant coach would help to provide coaching, judging and travel assistance for the 13 different events within Forensics, and to accommodate the growing emphasis of public spheres pedagogy, outreach and recruitment. Therefore, the CMST department requests a Forensics Assistant Coach stipend equivalent to the Track and Field Coach Level 1 ($3372.41).


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Enhancing a Culture of Inclusiveness

Supporting Rationale

  • Butte College Forensics competes against community colleges in Northern California that have anywhere from 2 - 4 coaches.
  • Butte College is the only community college that offers 13 forensics events and only has one coach.
  • In 2014, the Program Review Validation Team stated, “The team recommends that the budget for the Forensic Team be increased to provide stipends for additional events coaches.” They see the need for not just one, but two or more coaches to run a successful Forensics program.
  • Each of the 13 events can be divided into 4 different categories which require unique qualifications and specialties. Much like offensive, defensive and special team units found on our sports teams, Butte Forensics offers: Platform Events, Limited Preparation Events, Oral Interpretation Events, and Debate Events.
  • The team does not have enough help for safe tournament travel. If a coach is unwell or has a personal (or student) emergency to manage, the rest of the team is left completely unsupervised, uncoached, and without transportation.
  • Our one coach provides transportation for as many as 18 students in a section. One coach can only transport (at most) 11 students; this semester we have 15 students that want to travel to one tournament alone. 
  • Required judging: When attending a competition, Butte College is required to bring qualified Forensics judges. One coach can only cover the judging commitment of 4 students, and yet, our program serves up to 18 students. Thus, not having enough coaches for judging means some of our students have to stay home, or that Butte college has to pay exorbitant judging fees. 
  • We are requesting a coaching stipend of $3372.41/year, equivalent to Track and Field Assistant Coach Level I stipend. 




Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: Yes

Strategy 3 - Marketing and promotional materials

With the statewide push of the completion agenda and our college's committment to pathways, it is now more important than ever that we reach out to our students; this connection will help to ensure that students know about our CMST AA and AA-T degrees. Therefore, the CMST department requests $2437 to design and produce professional quality promotional materials for our major.


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success

Supporting Rationale
  • Guided Pathways may help many students find the right path for their interests and career goals, but only if they have clear, easily accessible, pertinent information about that path.
  • Some of our students work well in online environments, while others prefer the traditional, tactile paper approach.
  • Communication Studies has a unique need to provide information about the possibilities that our major opens up.  Ours is a highly versatile, interdisciplinary major that prepares students well for a variety of degrees and careers, but this fact is less intuitive or visible than some other disciplines (e.g. psychology leading to a major or career in that profession).
  • Our program is unique in that most of our classes meet GE requirements, so students who take their GE within our program can fairly easily obtain a second AA degree, which enhances their value as transfers or upon entry into the workforce.
  • Our major is particularly well-suited for undecided students, who may not be as well served by the Guided Pathways approach.  Promotional materials will help such students see that they can still explore within our interdisciplinary degree, while moving forward efficiently. 
  • SPECIFICS:
    • Professional quality marketing materials that identify the GE and IGETC transfer suitability of our classes, the possibility of earning a second degree with your GE, the variety of upper division majors and careers that our degree prepares them for, and the value employers place on the communication skills we teach.
    • Glossy, color, tri-fold pamphlets for distribution at promotional events on campus, and distribution to area high school counselors. Per Lisa Delaby: $1250 for creation of brochures and $262.00 for printing and shipping for quantity of 500.
    • Quality cardstock, color handouts for distribution to Butte College counselors and Communication Studies faculty to hand out to interested students ($50).
    • Promoting the Forensics program is key to recruiting new student competitors. 25 Forensics team jackets cost roughly $35 each, equaling approximately $875. The jackets will be a highly visible representation of the team and its accomplishments (much like the BC athletic attire worn by student athletes).

       


Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 4 - Public sphere pedagogy and events

Application-based, active learning that encourages students to see the relevance of course work is an integral part of our CMST curriculum. Students, the college and the community benefit in a variety of ways from public sphere work. Therefore, our department requests $600 for the continuation and expansion of the Great Debate and other public sphere events. 


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Enhancing a Culture of Inclusiveness

Supporting Rationale
  • Public sphere events have been found increase student engagement in their coursework. This may translate into higher student success rates.
  • Public sphere work adds a richer level of meaning to course content.
  • Public sphere events are diverse and inclusive. The Great Debate is specifically designed to inform and discuss important civic issues in a non-threatening, useful way, which connects to the college mission and benefits the community. Supporting this work is vital.
  • Public events are high profile. They build community relationships within our service area and with CSU, Chico. They bring a great deal of positive attention to our students and our campus.
  • We request support for continuing a stipend ($500/year) for the faculty in charge of coordinating the event, as we see the preparation work for this event as going “above and beyond” our regular job requirements.
  • We request $100 to be used for marketing and promoting the event within the college community. In the past, our efforts to promote the event have been limited to anything that is low-cost, and the Great Debate Coordinator has even purchased paper, ink, etc. out of their own pocket in order to have nicer flyers. We would like to have money for colored flyers, and perhaps posters to represent Butte College at the event.

Supporting Rationale Alignment
Supports Previous Program Review Recommendations: No
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 5 - Associate Faculty Office Hours

Previous CMST SLO assessment outcomes from the Public Speaking and Small Group Communication classes (Personal Report of Communication Apprehension) revealed that our students have a higher than average rate of communication anxiety. Therefore, we request $5000 for additional paid part time faculty office hours and enhance our students’ access to individualized help. 


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Maximizing Resources to Support Student Learning

Supporting Rationale
  • Working with students one on one in office hours is important in all disciplines, but is especially important when trying to help students work through their speech anxiety. Additional paid office hours are requested for part time faculty to be able to work with these students.
  • Communication studies finds itself in a unique position to require more office hours than some other disciplines. Oral communication is the primary content for both CMST 2 and CMST 4 and makes up most of our course offerings for part time faculty.  Because it is a knowledge-based skill, it requires additional support for students outside of the class to help students construct their speeches with feedback, practice before a “live” audience, and manage their speech anxiety.
  • Our previous self-study revealed that our students have a higher-than-average rate of speech anxiety. This anxiety is ideally addressed by increased time with faculty, in order to prepare for presentations. Office hours are one of the best ways to address these issues, particularly since many of the issues are sensitive for students, and they do not wish to share their deepest fears in front of their classmates. Although we cover speech anxiety as part of our course content through reading, lecture and classroom activities, helping students overcome it is truly an individualized process.  One strategy might work for Student A, but not for Student B, so faculty need to meet one-on-one with students who have high anxiety levels in order to customize suggest strategies to the individual.
  • Many part time faculty, in order to better serve their students, meet with students without compensation. We would like to offer at least some compensation for these hours. 

Supporting Rationale Alignment
Supports Previous Program Review Recommendations: No
Supports Changes from Student Learning Outcomes Assessment: Yes

Strategy 6 - Department Budget

CMST is a leader in FTES generation (ranked 7th) and enrollment for the college. We provide core GE classes for the entire student body. Our department has grown significantly in recent years, in terms of majors, full time faculty, and course offerings. To support our growth and student success, we request a department budget increase to $4000/year.

 


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Maximizing Resources to Support Student Learning
  • Enhancing a Culture of Inclusiveness

Supporting Rationale
  • Present budget $1367.00 (7 fulltime faculty = less than $200 per full-time faculty and adding in associate faculty $1367/22 = $62.14).
  • According to the recommendations in the February 2014 Program Review Validation Team Report: "The CMST Department is drastically underfunded. Its current operating budget stands at $1,367 yearly, which is in stark contrast to allocations for other academic departments of similar size. The department has concrete student-centered plans that more proportional funding would support.These include the Great Debate and public sphere pedagogy, technology for student use and to demonstrate communication modes, conference opportunities and associate faculty training, as well as marketing efforts to publicize and grow the program. The Validation Team emphasizes that the Forensics budget must be a separate consideration, since this is an activity along the lines of sports teams or the Honors Society. Forensics should not be conflated with the department budget, unless the same applies to these other activities."
  • Increasing our general department budget would allow us to meet at least some of the following general needs of the department. Some examples include:
  • Obtain VoiceThread software annual subscription for innovative asynchronous content delivery in online classes $100 (x3 online instructors) = $300/year
  • Discipline specific travel and conference funds (ICA, NCA, and NCFA) (cost variable).  These conferences routinely hold “GIFTS” sessions at which faculty share “Great Ideas for Teaching Speech.” These materials are vital to keeping our classroom instruction fresh and timely for our students.
  • Planning and executing an annual CMST “Talk Fest” Celebration for Communication Studies majors = $200
  • Purchasing new documentaries for use in classes = $500
  • Forensics Supplies:
    • 2 Visual Aid Stands @ $70 each = $140
    • 2 art portfolios for carrying visual aids @ $200 each = $400
    • 20 Interpretation black book binders @ $6 each = $120
    • 50 Oral Interp Black Book (performance) Materials (10PC) @ $4 each = $200

 

 

 


Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 7 - Full-time faculty hire

In alignment with our Program Review Validation Team 2014 Report, the CMST department requests one full time faculty hire to replace a recent resignation. This new full-time faculty will help to support student success, promote our major and contribute to the overall growth of the CMST department. 


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success

Supporting Rationale
  • The CMST department had grown to 8 full time faculty members, but with one resignation last year, we are back down to seven.
  • In order to meet student demand for our classes, promote our major, and continue the every day work of the department, we need another full-time faculty member to replace the one who left. 
  • This would bring our full-time faculty number back up to the total requested by our latest Program Review Validation Team Report in 2014. 

Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Requested Non-Financial Resources

As noted in our Validation team report, dedicated classroom space specific to CMST curriculum is needed. As well, prime time main campus classroom space is needed to alleviate student demand bottlenecks. The ability to move furniture to accomodate small group activities in all CMST classes is a must. Additionally, LRC 137 has external doors with different numbers, which is confusing to students. Correct signage is needed.

 

 

Current Financial Resources

none

Augmentation Requests

Original Priority Program, Unit, Area Resource Type Account Number Object Code One Time Augment Ongoing Augment
Description Supporting Rationale Potential Alternative Funding Sources Prioritization Criteria
1 CMST Equipment 11.000.611.1.150600 56411 $4,000.00 $0.00
iPad 2 for recording presentations and effective pedagogy The iPads will be used for the practicing of speeches, debates, etc. during class. Students will be able to work in peer groups to video each other and immediately play-back the presentation in order to provide constructive feedback. This is a tool that we've piloted, and determined that it provides an invaluable and unique experience for the speaker to “see” what the audience sees and watch the speech with their peers, while receiving immediate critiques. ***Equally important is that the iPads allow us to easily record and store student speeches on a private YouTube channel for easy access to use for future assessment purposes (e.g. we will be able to choose random speeches and analyze them with a uniform rubric to assess whether or not the students are meeting particular SLOs associated with presentations). Therefore, this investment in technology has benefits to the student, the instructor, the department and the college. Currently the department has three iPad air minis. We are requesting 10 more (1/full time instructor, 2 for Main Campus classrooms, 3 for Chico Center classrooms, and 1 for Glenn Center classrooms). 10 iPad 2 x $400 = $4000
  • Instructional Equipment
  • Student Equity
  • Technology Fee
  • Addressing a shortfall identified during Student Learning (or administrative unit) Outcomes Assessment
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
  • Maintaining core programs and services
  • Supports Previous Program Review Recommendations
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
  • Completing the implementation of Learning Outcomes (Course, Program, General Education, Administrative and Student Services)
2 CMST Personnel 11.000.611.1.150600 51100 $3,372.00 $0.00
Forensics Assistant Coach The capstone for our CMST degree is our Forensics course. Therefore, the CMST department requests a Forensics Assistant Coach stipend equivalent to the athletics Track and Field Coach Level 1 ($3372.41) to provide coaching, judging and travel assistance for the 13 different events within Forensics, and to accommodate the growing emphasis of public spheres pedagogy, outreach and recruitment. • Butte College Forensics competes against community colleges in Northern California that have anywhere from 2 - 4 coaches. • Butte College is the only community college that offers 13 forensics events and only has one coach. • In 2016, the Program Review Validation Team stated, “The team recommends that the budget for the Forensic Team be increased to provide stipends for additional events coaches.” They see the need for not just one, but two or more coaches to run a successful Forensics program.. • Each of the 13 events can be divided into 4 different categories which require unique qualifications and specialties. Much like offensive, defensive and special team units found on our sports teams, Butte Forensics offers: Platform Events, Limited Preparation Events, Oral interpretation events, and Debate events. • The team does not have enough help for safe tournament travel. If a coach is unwell or has a personal (or student) emergency to manage, the rest of the team is left completely unsupervised, uncoached, and without transportation. • Our one coach provides transportation for as many as 18 students in a section. One coach can only transport (at most) 11 students; this semester we have 15 students that want to travel to one tournament alone... • Required judging: When attending a competition, Butte College is required to bring qualified Forensics judges. One coach can only cover the judging commitment of 4 students, and yet, our program serves up to 18 students. Thus, not having enough coaches for judging means some of our students have to stay home, or that Butte college has to pay exorbitant judging fees, costing the team money out of its already stretched budget.
  • Maintaining core programs and services
  • Supports Previous Program Review Recommendations
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
3 CMST Operating Expenses 11.000.611.1.150600 54500 $3,137.00 $0.00
High-Quality Marketing Materials (Brochures & National Communicaton Association "Degree to Career" Brochure) Per Lisa Delaby, the cost of designing a high-quality 8.5 x 11 brochure that we could use to outreach and recruit (in and out of state students, businesses, etc) is $1250. Then it's another $262.00 for printing and shipping for qty of 500. Careers handout from NCA: Pathways to Communication Careers in the 21st Century Rationale: Support completion, student equity and outreach. According to NCA this is “Designed to give undergraduate and high school students an overall view of the communication discipline, this booklet covers the different concentrations in undergraduate and graduate communication programs, and the career possibilities for communication graduates. The publication is a helpful resource for students considering a career in communication.” Price: $3.00 at 250 = $750 http://www.natcom.org/ProductCatalog/PublicationCategory.aspx Promotion of the Forensics program is also key to recruiting new student competitors. Therefore, we request 25 Forensics team jackets cost roughly $35 each, equaling approximately $875. The jackets will be a highly visible representation of the team and its accomplishments (much like the BC athletic attire worn by student athletes).
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
  • Supports Previous Program Review Recommendations
  • Collaborating effectively with K-12 to set appropriate student expectations, align curriculum, and prepare students for college success
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
4 CMST Operating Expenses 11.000.611.1.150600 56411 $600.00 $0.00
Public sphere pedagogy and events Application-based, active learning that encourages students to see the relevance of course work is an integral part of our CMST curriculum. Therefore, our department requests additional support for the continuation and expansion of the Great Debate and other public sphere events. Students, the college and the community benefit in a variety of ways from public sphere work. • Public sphere events have been found increase student engagement in their coursework. This may translate into higher student success rates. • Public sphere work adds a richer level of meaning to course content. • Public sphere events are designed to be diverse and inclusive. The Great Debate is specifically designed to inform and discuss important civic issues in a non-threatening, useful way, which connects to the college mission and benefits the community. Supporting this work is vital. • Public events are high profile. They build community relationships within our service area and with CSU, Chico. They bring a great deal of positive attention to our students and our campus. • We request support for continuing a stipend for the faculty in charge of coordinating the event ($500), as we see the preparation work for this event as going “above and beyond” our regular job requirements. • We request $100 to be used for marketing and promoting the event within the college community. In the past, our efforts to promote the event have been limited to anything that is low-cost, and the Great Debate Coordinator has even purchased paper, ink, etc out of their own pocket in order to have nicer flyers. We would like to have money for colored flyers, and perhaps posters to represent Butte College at the event.
  • Student Equity
  • Maintaining core programs and services
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
5 CMST Personnel 11.000.611.1.150600 51391 $0.00 $0.00
Associate Faculty Office Hours Previous CMST SLO assessment outcomes from the Public Speaking and Small Group Communication classes (Personal Report of Communication Apprehension) revealed that our students have a higher than average rate of speech anxiety. Therefore, we request funding in order to increase part time faculty office hours and enhance our students’ access to individualized help. • Working with students one on one in office hours is important in all disciplines, but is especially important when trying to help students work through their speech anxiety. Additional office hours are requested for part time faculty to be able to work with these students. • Communication studies finds itself in a unique position to require more office hours than some other disciplines. Oral communication is the primary content for both CMST 2 and CMST 4 and makes up most of our course offerings for part time faculty. Because it is a knowledge-based skill, it requires additional support for students outside of the class to help students construct their speeches with feedback, practice before a “live” audience, and manage their speech anxiety. • Our previous self-study revealed that our students have a higher-than-average rate of speech anxiety. This anxiety is ideally addressed by increased time with faculty, in order to prepare. Office hours are one of the best ways to address these issues, particularly since many of the issues are sensitive for students, and they do not wish to share their deepest fears in front of their classmates. Although we cover speech anxiety as part of our course content through reading, lecture and classroom activities, helping students overcome it is truly an individualized process. One strategy might work for Student A, but not for Student B, so faculty need to meet one-on-one with students who have high anxiety levels in order to customize suggest strategies to the individual. • Many part time faculty, in order to better serve their students, meet with students without compensation. We would like to offer at least some compensation for these hours.
  • Maintaining core programs and services
  • Addressing a shortfall identified during Student Learning (or administrative unit) Outcomes Assessment
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
6 CMST Operating Expenses 11.000.611.1.150600 54300 $4,000.00 $0.00
Operating budget Ranked 7th in FTES generation and enrollment for the college, for years the CMST department budget has lagged woefully behind that of other departments, despite the fact that we provide core GE classes for the entire student body. • Present budget $1367.00 (7 fulltime faculty = less than $200 per full-time faculty and adding in associate faculty $1367/22 = $62.14). • Supported by Feb. 2014 Program Review Validation Report: "The CMST Department is drastically underfunded. Its current operating budget stands at $1,367 yearly, which is in stark contrast to allocations for other academic departments of similar size. The department has concrete student-centered plans that more proportional funding would support.These include the Great Debate and public sphere pedagogy, technology for student use and to demonstrate communication modes, conference opportunities and associate faculty training, as well as marketing efforts to publicize and grow the program. The Validation Team emphasizes that the Forensics budget must be a separate consideration, since this is an activity along the lines of sports teams or the Honors Society. Forensics should not be conflated with the department budget, unless the same applies to these other activities." • Increasing our general department budget would allow us to meet some of the following general needs of the department, as we see fit. Please see below for examples. • Obtain VoiceThread software annual subscription for innovative asynchronous content delivery in online classes $100 (x3 online instructors) = $300/year • Distribute Discipline Specific Travel and Conference funds (ICA, NCA, and NCFA) = $5,000. These conferences routinely hold “GIFTS” sessions at which faculty share “Great Ideas for Teaching Speech.” These materials are vital to keeping our classroom instruction fresh and timely for our students. • Planning and executing an annual CMST “Talk Fest” Celebration for Communication Studies majors = $500 • Purchasing new documentaries for use in classes = $750 • Forensics Supplies: o 2 Visual Aid Stands @ $70 each = $140 o 2 art portfolios for carrying visual aids @ $200 each = $400 o 20 Interpretation black book binders @ $6 each = $120 o 50 Oral Interp Black Book (performance) Materials (10PC) @ $4 each = $200 o 25 Forensics team jackets @ roughly $35 each = $875
  • Maintaining core programs and services
  • Addressing a shortfall identified during Student Learning (or administrative unit) Outcomes Assessment
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
  • Supports Previous Program Review Recommendations
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
7 Communication Studies Personnel 11.000.611.1.150600 $105,651.00 $0.00
Full time faculty hire The CMST department had grown to 8 full time faculty members, but with one resignation last year, we are back down to seven. In order to meet student demand for our classes, promote our major, and continue the every day work of the department, we need another full-time faculty member to replace the one who left. This would bring our full-time faculty number back up to the total requested by our latest Program Review Validation Team Report in 2014.
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
  • Supports Previous Program Review Recommendations
  • Using data, research and collaborative efforts among divisions and departments to develop appropriate course offerings, locations and modalities